CHICAGO, IL – Definian, a leading partner specializing in comprehensive data solutions and Renovus portfolio company, today announced the acquisition of Michigan-based data analytics consultancy, Incite Analytics (“Incite”). This acquisition strengthens Definian’s capabilities in advanced analytics and artificial intelligence (AI), enabling clients to turn complex data into actionable insights and make faster, more informed decisions.
Incite is a leader in data transformation, defining and building next-generation, digital intelligence platforms tightly aligned to core business strategies. With over 16 years of experience, Incite has differentiated itself by helping business leaders navigate the organizational and human dynamics required for successful analytics adoption and sustained value. Its team of business-forward technical experts delivers intuitive, insight-rich visualizations and advanced analytics capabilities — spanning descriptive, predictive, and prescriptive models — that help companies fully leverage their data.
The Incite team adds deep technical expertise and seasoned leadership to Definian. As part of the transaction, Incite Founder and CEO Matt Griffin will join Definian as Senior Vice President of Insights & AI and co-owner Rita Brasler will assume the role of Insights Practice Lead. Together, they will drive the continued development of Definian’s advanced analytics capabilities.
“Definian and Incite share a deeply aligned, relationship-first culture grounded in integrity, trust, and collaboration,” said Matt Griffin, Founder and CEO of Incite. “We are committed to building and nurturing long-term partnerships with our clients. This alignment will no doubt accelerate our integration and enable us to deliver even greater value from day one. I’m incredibly excited to lead this next chapter of growth and innovation for our clients.”
“We are excited to welcome Incite’s talented team and proven data analytics capabilities to Definian,” said Craig Wood, CEO of Definian. “This acquisition further strengthens the company’s ability to deliver innovative, data-driven solutions at scale while staying true to our client-first philosophy. By combining our complementary expertise and shared values, we can provide deeper insights, increased impact, and stronger partnerships that help our clients turn data into a competitive advantage.”
The acquisition also expands Definian into the automotive and mobility sector. With a strong track record supporting leading global automotive companies, Incite brings substantial industry knowledge and trusted client relationships, positioning Definian to provide tailored analytics and digital solutions in a fast-changing and innovative market.
Incite marks Definian’s third strategic expansion acquisition since 2023. “Definian continues to execute on a clear, focused growth strategy,” added Jane Buckley, Vice President of Renovus Capital Partners, Definian’s growth capital partner. “The addition of Incite enhances the company’s analytics depth, expands its industry footprint into automotive and mobility, and strengthens its position as a scalable platform in the enterprise data space. We are excited about the long-term growth opportunities that lie ahead.”
Terms of the transaction were not disclosed.